Summary

A healthy start is a smoke-free start. Offering financial incentives is a novel and highly effective approach to help (expectant) parents quit smoking. As part of a wider project to facilitate implementation in the Dutch setting, we will set up a policy lab, assembling policy makers, end-users and other stakeholders. Participants will help develop a strategy to implement incentives into the Dutch Smoke-Free Parents program. The strategy will be disseminated to policy makers through a policy brief and explanatory video.